You’re running a marketing campaign, publishing content on social media, or managing an affiliate program. You need to track clicks, conversions, and understand exactly where your traffic is coming from. So you reach for Bitly, like you have for the past decade.

But then you log into their dashboard and… ugh.

The interface feels clunky. Finding your analytics takes forever. UTM tracking is buried somewhere. And when you finally get the data you need, it costs you $199/month just to see a year’s worth of history.

There’s a better way. And it’s called Dub.co.

What Is Dub.co?

Dub is the modern link attribution platform built for creators, marketers, and businesses who want sophisticated link tracking without the complexity or the bloated price tag. Launched in 2022, it’s quickly become the go-to alternative to legacy tools like Bitly, offering real-time analytics, deep conversion tracking, and affiliate program management all in one platform.

Think of Dub as Stripe for links — simple, elegant, developer-friendly, and powerful enough for enterprises.

Why Dub.co Is Better Than Bitly (And Other Alternatives)

1. Unrivaled Integrations Ecosystem

Most link shorteners are islands—they don’t talk to your other tools. Dub connects directly to your entire tech stack.

Payments & Commerce:

• Stripe: Track exactly which links drive revenue.
• Shopify: See which influencers are actually selling products.
• Polar: Monetize your open-source projects with better tracking.

Productivity & Workflow:

• Slack: Get real-time notifications when important links are clicked.
• Raycast: Create short links instantly from your command bar.
• Zapier & Make.com: Automate your link creation (e.g., “When I publish a new blog post, auto-create a Dub link”).

Analytics & Data:

• Segment: Send link click events to your data warehouse.
• Google Tag Manager: Fire pixels and scripts on link clicks.

Authentication & Security:

• Seamlessly integrates with Supabase, Appwrite, Clerk, and Better Auth for developer-first authentication flows.

2. Incredible Free Domain Options

This is a massive differentiator. Most “free” plans stick you with a generic URL. Dub gives you access to a suite of premium short domains for free:

• For Developers: git.new
• For Chat/AI: chatg.pt
• For Creative: fig.page
• For Media: spti.fi
• For General Use: dub.sh, cal.link, amzn.id, ggl.link

You can create professional-looking links like git.new/my-repo or chatg.pt/my-prompt without paying a dime.

3. Powerful Paid Features for Power Users

When you’re ready to upgrade, the paid features unlock a new level of control:

• Smart Targeting: Redirect users based on their location (Geo) or device (iOS vs Android). Perfect for app downloads or region-specific offers.
• Link Cloaking: Hide the destination URL to keep your affiliate links clean and professional.
• Custom Link Previews: Control exactly how your link looks when shared on social media (custom image & title).
• Security: Password protection and expiration dates for sensitive documents.
• SEO: Search Engine Indexing controls to manage what Google sees.
• A/B Testing: Split traffic between two destinations to see which landing page converts better.

Real-World Use Cases: How Marketers Use Dub.co

Content Creators & YouTubers

YouTubers are using Dub to understand which traffic sources are most valuable. One creator with 2 million subscribers uses Dub to prove to brands that 90% of her clicks come from the US—giving her leverage in brand partnership negotiations.

The benefit? Creators can show sponsors exactly where their audience is located and how engaged they are.

Affiliate Marketers

If you’re promoting affiliate links, Dub is a game-changer. You can:

• Create separate short links for each traffic source
• See which sources convert best
• Track revenue per source (with conversion data)
• A/B test different landing pages
• Use geo-targeting to serve different offers to different countries

SaaS Businesses

Companies like Cal.com and Raycast use Dub as their link infrastructure, creating 200K+ links per month. Cal.com uses Dub to track SMS workflows. Raycast uses it to track link analytics when customers use their screenshot tool.

Dub.co Pricing: Plans That Actually Make Sense

Dub offers transparent pricing with no setup fees or hidden charges:

Free Plan: $0/month

• 1,000 tracked clicks/month
• 25 new links/month
• Access to free domains (dub.sh, git.new, etc.)
• 3 custom domains of your own
• Real-time analytics
• 30-day retention

Perfect for: Solo creators, bloggers, small businesses testing the platform.

Pro Plan: Affordable & Powerful

• 50K tracked clicks/month
• 1K new links/month
• 10 custom domains
• 1-year analytics retention
• Advanced features (Link Cloaking, Geo-targeting, Custom OG Images)

Perfect for: Growing creators and small businesses scaling campaigns.

Business Plan: For Growing Teams

• 250K tracked clicks/month
• 10K new links/month
• 100 custom domains
• 3-year analytics retention
• Conversion tracking
• Customer insights
• Priority Slack support

Perfect for: Startups and marketing teams managing multiple campaigns.

Final Thoughts

Link tracking might seem simple, but it’s one of the most important tools in a marketer’s arsenal. The data you collect on where your traffic comes from directly influences your budget, strategy, and success.

Start with the free plan today. Use a premium domain like dub.sh or git.new. You’ll wonder why you didn’t switch sooner.

Get Started with Dub.co →